Who We Are
Turf is a team of infrastructure, technology and finance experts with 130+ years of experience.
Lisa Diaz (She/Her)
Founder & Managing Partner
Lisa is the Managing Partner and Founder of Turf Advisory. For the last 7 years, she has built a unique ecosystem in the construction sector.
Lisa sits on the board of MIT Delta V and was a Smart Infrastructure Executive-in-Residence at Cornell Tech. She was Committee Chair for Westchester Climate Crisis Taskforce, a member of the Steering Committee of NY Blue Tech and a member of the Smart Cities NY Advisory Board.
Prior to founding Turf, Lisa was CEO of Prince Street Capital Management, an emerging markets asset management company and Managing Director at Goldman Sachs, where she worked for 23 years, spearheading the firm’s relationship with Sovereign Wealth Funds, global hedge funds and mutual fund complexes.
Kareem Tayara (He/Him)
Venture Capital Specialist
Kareem Tayara is a technology and consulting expert with over 10 years of experience who has worked with Turf since 2019.
Kareem’s experience includes Battery Road Digital––an emerging market venture fund where he worked on venture capital due diligence and deal structuring––and Prince Street Capital––an emerging market investment company, where he worked on investment research within the technology sector as well as marketing and investor relations.
Previously, Kareem spent 7 years as part of a boutique strategy consulting and corporate finance company in Dubai working across the Middle East, North Africa and Sub-Saharan Africa. While there he consulted on several infrastructure projects. Kareem attended Durham University; he is a native of Lebanon and is conversant in Arabic and French.
Roger Begelman (He/Him)
General Counsel and COO
Roger is Chief Operation Officer and General Counsel. He spearheads operations management, executes compliance procedures and advises on legal matters. Previously, Roger was a Managing Director and co-chief compliance officer of Goldman Sachs Bank USA. He was the primary liaison with new regulators (Federal Reserve Board of NY, Department of Financial Services) for bank compliance reviews. He was responsible for firmwide development of compliance strategy, policy, and systems for global control rooms, regulatory reporting, and surveillance systems.
Andrew Souza (He/Him)
Andrew has nearly 20 years of advisory and investing experience.
Prior to joining Turf, Andrew spent 7 years at the Lowy Family Group (LFG), the private investment business and family office for the Lowy Family (founders of Westfield Malls which was sold for $23 billion in 2018), where he was a Senior Portfolio Manager. Prior to LFG, Andrew spent 6 years working for Leon Cooperman at Omega Advisors, a multi-billion-dollar hedge fund and began his career working in investment banking and credit at Goldman Sachs.
Andrew graduated from Skidmore College, where he was a member of the Men’s Soccer Team.
Varad Mohod (He/Him)
Business Analyst & Product Lead
Varad is a Business Analyst at Turf Advisory, specializing in product management and analysis of startups, industry trends, and markets.
Before joining Turf, Varad worked as a Data and Product Intern in startup environments, working in Product Management and Business Analysis for Data and AI-based products.
He has a background in Electronics Engineering and is currently pursuing a Masters in Information Systems from Northeastern University.
Varad develops go-to-market strategies, conducts in-depth analyses of markets, and employs advanced data analysis techniques to assess industry trends and market dynamics, facilitating the development of strategic Business Development and Product Management for Turf's Portfolio companies.
Corey Baker (He/They)
Design Thinking Specialist
Corey is a graduate student at Stanford University studying Management Science & Engineering with a concentration in Technology and Engineering Management. Prior to this, he worked for a year as a Product Manager at New York-based AI startup Dataminr. While at Dataminr, he worked with Data Scientists on Computer Vision model releases, led the integration of a strategic source enabling the detection of threats against persons of interest for Fortune 500 companies, and partnered with Engineering to ensure the data pipeline guaranteed timely alert delivery.
Corey has also worked at Warner Bros. Discovery as Technical Product Management Intern, Stanford University as a Human-Computer Interaction Researcher, and as a Design Intern at a variety of start-ups ranging from sustainable fashion to IoT sensors. Their undergraduate major was Product Design with a minor in Computer Science.
Madeline Faul (She/Her)
Urban Governance and Built Environment Specialist
Maddy initially joined Turf Advisory in 2019 as an Analyst and Research Assistant while attending Stanford University. She has since graduated with a Bachelor of Arts in Urban Studies, with a concentration in Urban Sustainability. In this position and previous positions with Turf, she primarily assists in the production and publication of consulting reviews. The scope of her work includes performing research and other tasks on behalf of multinational clients on subjects within the urban environment, such as smart infrastructure opportunities or other potential target markets. She further assists with audits of client marketing materials and other communications. As an analyst, she gathers, documents and analyzes macroeconomic trends related to the future of cities and the opportunities therein. As an Urban Governance and Built Environment Specialist, she provides unique insights fostered through her studies and her work within the public sector.
In compliment with her job at Turf Advisory, Maddy currently works as a planning intern in the Community Development Department of a San Francisco Bay Area municipality.