Business Development

We help companies to grow revenue by developing their go-to market strategy and generating qualified leads from the Turf ecosystem. We have developed a 3-month sprint onboarding process which includes evaluating messaging, diagnosing value proposition and ideal customer profile, and developing marketing materials based on our findings. We then generate qualified leads using a combination of personalized AI-based campaigns for ideal customer profile and choosing the right customers from our extensive and unique Turf ecosystem.

Product Development

We assist businesses to create innovative, high-quality products that meet market demands. We refine their go-to-market strategy, leveraging customer feedback, and enhancing general product management practices. We review competitors and interview industry participants to refine and tailor our client’s products to better meet market demands and drive sustainable growth and success.

Venture Capital

Turf invests in the most innovative early-stage construction tech startups at seed or series A level. We target solutions that solve the industry’s biggest pain points and those that do not negatively affect any industry stakeholders.  We value businesses that are scalable, with entrepreneurs who truly understand the dynamics of the construction industry and who are disciplined in pursuit of excellence, but nimble enough to adjust to changing market dynamics and opportunities.

Capital Advisory

We work with companies in the construction sector on the buy-side or on the sell-side, helping them to raise capital, secure an acquisition, or facilitate a sale. We manage the process end-to-end, including thorough due diligence, assessing target companies / buyers, negotiating terms, and facilitating smooth transitions. Our goal is to ensure that businesses make informed decisions that align with their long-term objectives and to help create value via the transactions we advise on.