

Smart Infrastructure Management Advisory (SIMA)
– a term coined by Turf Advisory
We advise clients across the design and construction spectrum to help them improve efficiency, reduce costs and increase cashflow from existing / future assets via infratech
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Construction invests <1% of revenue in new tech – less than any other industry – resulting in $23-$94 billion of wasted capital each year
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Infratech can address the above issue and lead to competitive advantage, cost savings, improved safety and reduced risk
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But, infratech has not yet been implemented at scale, in part because key stakeholders prioritize individual interests instead
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Infratech has the potential to be a key part of the design & construction process, but a dedicated advisor is necessary to maximize its impact on a project
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Turf can act as that dedicated advisor, leveraging our talented team of advisors and 130+ years of collective experience in infrastructure, technology, and finance to ensure that clients reap all the potential benefits associated with infratech
Turf has developed a Rigorous 4 Step SIMA Process
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Creation: Turf helps clients pinpoint the specific problems that are impacting them the most and hone in on those that could be addressed with infratech
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Curation: Turf works with clients to identify and vet companies (from our network or otherwise) that best fit each project
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Cultivation: Turf works with selected infratech vendors on deployment, adoption, and championing, which are key to value realization and job creation
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Calculation: Post deployment, Turf evaluates the project and quantifies infratech’s impact on ROI, cost savings, safety enhancement, and social/economic benefits